You can improve your ranking by using the Off-page optimization technique. Off page optimization means that you could require doing it for off-site, it also emphasis on the relevance of links. The off-page optimization simply starts with links. Links could be back links or inbound links. Most of the link includes anchor text from other website. Link is an important factor to optimize your website as it helps the spider to indexes your website.
Search engine rating depends upon the links that are pointing back to your site. For keyword rating you have an anchor text, keywords which are indicated as anchor text are considered much importance.
Following are the technique that is helpful in Off-page optimization:
1. Link exchanges – you can exchange the link to other related sites. There are many ways to create the links to the website. You can use webmaster service to exchange the links towards your websites. The effectiveness of the exchange links depends upon the subject and nature of the website that are pointed toward it. Links to the bad site could create troubles for you probably your website delisted in search engine or even banned.
2. Article submission – Submit your articles to article directories. While submitting the articles you could place the links that point back towards your website. Submitting articles also increases your reputation and could gain the competitive advantage, your reader may thinks’ that you have an “expertise” in providing services.
3. Directory Submission – lot of directories are available to submit your articles. You can use the free or paid directories; it is advisable to choose the free directories such as DMOZ. Avoid using link forms (it contains millions of links) it will not help you as lots of the links are already delisted by the search engine
4. Forum posting – you can better positioned yourself by using forum posting. But some forum use the no follow tag with tells the search engine to not influence towards the target.
5. Blogging – Nowadays, posting comments gain lot of importance. You can include the links while posting comments in blog. Avoid spam make sure that the comment should be relevant to the content.
6. Purchase links – it is similar to the paid directories. Only purchase links through “links broker”. The link placement is very important. For better gaining the advantage you should placed the link in the first.